Hi, I'm Frank

I've been designing digital products for nearly 20 years, starting in graphic design. Along the way I've built products at Red Bull, Headspace, Instagram, DoorDash, and now Anthropic.

Today I design for Claude Code and work on growth at Anthropic, shaping how people build with AI. Before that, I redesigned DoorDash's homepage and order flow, designed creator tools at Instagram used by billions, worked on core product and growth at Headspace, and helped launch Red Bull TV on twelve platforms.

Outside work, I'm an entrepreneur at heart. I founded an agency, built communities like Design & Dev — LA / SF / NYC, run Sunshine Shop, and sing in a band called Monk. They keep me curious, and remind me why I became a designer: to imagine new things and bring them to life.

expertise

I love building brands and experiences, digital and physical.

From building communities to global platforms, I care most about how design brings people together.

Starting from scratch or joining a team, I look for what can be better

Noun ProjectDesign Icons Podcast

expertise

From agencies and 0‑1 startups to unicorn scale-ups, big tech, and AI labs, I’ve built at every scale.

I bring an entrepreneurial spirit, and lead with mentorship and heart.

Discover

  • Find the problem worth solving

  • Ground bets in data, behavior and real conversations

DESIGN & BUILD

  • Prototype in code and AI, not just Figma

  • Work as one team with research, product and engineering

  • Design for what models can and can’t do

Deliver & EVOLVE

  • Ship early, learn fast, adapt

  • Build systems that grow with the product

My journey

  • My design career started in concert promotionConcert promoter
  • My first foray into entrepreneurship, running a digital studioBureau
  • Turning a drink into a media brandRed Bull
  • Bringing mindfulness to allHeadspace
  • Protecting creators’ original contentInstagram
  • Redesigning the front-door and order flow experienceDoorDash
  • Designing for humane artificial intelligenceAnthropic

My playground

A moodboard of personal projects and collaborations

A circle of chairs at a design meetup in a bright industrial space
A Monk fingerboard
Speaking to a full hall lit in blue
Gold “Move Fast, IG Creators” trophy held in a hand
Headspace thank-you card with enamel smiley pins and a handwritten note
Presenting at a Headspace all-hands
Peace-sign hand drawing
Mid-jump in front of the Instagram logo wall
My backyard shed studio
Monk Rest Coast tour poster
A white storefront with a red B sign and red balloons in the windows, Créativité Radical
Monk band poster: a seated figure holding a skull beneath a starburst
Checkered Vans on a skateboard at the edge of a concrete ledge
A trading-card style profile: Frank Bach, aka The Frontman
Arms up in a polar bear mask, wading into the sea
Creator Interviews slide on the big screen in an Instagram meeting room
Family selfie in the sun
Monk three-lens round sunglasses on concrete
Carrying a stack of pizza boxes in a pizzeria
My first DoorDash delivery
The Azilda flag flying against the sky
Skateboarding along a rail against a yellow wall
Tweet: how did we fumble remote work so badly (35M views)
Crumpled print: The quieter you become, the more you can hear
Dead City show flyer at Rabid Warehouse, with Monk on the bill
Poster by Gabe Ochoa
Framed print: The only way out is through, in warped type
A stop sign with an & BREATHE sticker
Orange Headspace office door on a white corrugated wall
Two Monk LPs, gold and black-and-white vinyl, in sun-and-moon sleeves
Holding my baby daughter on a video call
LinkedIn Baby 😂
Holding up a Frank Bach staff badge in front of a colourful geometric mural
Monk Dark Side of the Mind record sleeve

Accolades

Speaking

  • Alice UX Insights Panel
    2026
    UXCon Vienna
    2025
    Meta Senior IC Panel
    2024
    Femke's Community
    2023
    ChowNow Product Design Team
    2023
    OTIS College of Art & Design
    2022
    Twitter Design Team
    2022
    Figma Config
    2021
    UXCon Vienna
    2021
    Adobe Design Mix India
    2021
    BrainStation
    2021
    Artium
    2021
    Career Foundry
    2021
    Goethe University Business School
    2021
    Treehouse
    2020
    Digital Leute Summit
    2019
    Creative Mornings Los Angeles
    2019
    Charged Event
    2019
    Mobile One Paris
    2018
    Rethink Adobe
    2018
    Indiana University Bloomington
    2017
    RGD Canada
    2017
    SCAD UX Club
    2017
    Web à Québec
    2017
    Web à Québec
    2017

Awards & accolades

Interviews & features

Podcasts